Basic website Eastleigh SEO Web Design

If you are a small or start-up business wondering what basic website pages, content and structure you should include, our guide here will help.  Having a website within the EU may require additional pages for cookies, privacy policy, terms and conditions.  We can help ensure your website is fully compliant.

Key Basic Website Pages

Usual basic websites can consist of around 5 pages and should contain pages the following:

  • Home – Essential landing page for your website visitors.
  • About – This page is your opportunity to provide an overview of your business.
  • Services – A page that explains what services your company offer.
  • Products – The page explaining what products you sell
  • FAQ’s – Answer all your prospective customers frequently asked questions.
  • Testimonials – Shows that others have used your company and provides votes of confidence for new prospects.
  • Portfolio – The page to show off and provide examples of the work you do.
  • Privacy Policy – Let your customers know their information is safe with you.
  • Contact – Essential page providing your site visitors with all the ways they can contact you.

This list isn’t comprehensive but gives you an idea on what a basic website structure should or could include.

‘HOME’ page

You need to grab your visitors attention the moment they arrive on your website. Your home page must be interesting and engaging.  Providing a brief summary of what your business does along with bullet points or content boxes on the services or products you provide will benefit your visitors.

‘ABOUT’ page

The about page provides visitors with an overview of your business history, staff, awards and recognition received.  Take the opportunity to point out any unique points your business has compared to your competitors. This page is expected on a basic website.

‘SERVICES’ page

The services page starts with a brief summary of your specific services before listing each individual one your business offers.  This page should be used to show how you are different from your competitors and what your customers can expect from your company.  If you offer many various services you should consider having separate pages or categories for each one.

‘PRODUCTS’ page

The products page is very much the same as the services page, starting with a brief summary of your specific products before listing each individual one your business offers.  This page should be used to show how you are different from your competitors and what your customers can expect from your company.  If you offer many products you should consider having separate pages or categories for each one.

‘FAQ’s’ page

The FAQ’s page answers all of the usual questions customers repeatedly ask you.  Not only will this serve you but should also persuade your visitors to become customers.  The FAQ’s posed on the page should be positive, yet honest and also interesting. FAQ’s include all the usual questions you are asked by potential and existing customers, including those that overcome objections and possible perceptions. of the business or industry you work in.

‘TESTIMONIALS’ page

The testimonials page shows your potential customers that others have used your services or bought your products and encourages them to do the same.  It shows your business as a credible, trustworthy company that can be depended on.

‘PORTFOLIO’ page

The portfolio page lets you show the world what your business has already achieved by displaying examples of your work.  It shows your visitors what you can do.  For example, builders will have a gallery of before and after pictures of an empty plot to a house extension, a nail technician can display all their wonderful creations made on their customers, artists can show their art and so on.

‘PRIVACY POLICY’ page

Having a privacy policy displayed on your website lets your customers know their information is in safe hands.  This outlines how information collected is used, whether it is shared and with who, policies you have to protect them and your business and how they can request a copy of the information you have about them.  Your privacy policy can be placed in the footer menu.

‘CONTACT’ page

The contact page is essential as it provides your site visitors all of the various ways they can get in touch with you including a contact form, telephone number, Facebook, Google+ and Twitter pages.  It is beneficial to have a contact form instead of a link to your email address as this prevents you getting spam emails.

We are an SEO and web design company based in Eastleigh near Southampton, Hampshire and provide our services throughout the UK.

Lucy-Jo

Hello all! I'm Lucy-Jo of Eastleigh SEO Web Design and am freaky obsessed with WordPress, SEO developments and online marketing. My aim here is to provide easy, transparent advice and guidance in a way that is understandable to beginners. Follow me on Facebook and Twitter for useful tips!