Terms of Service

4. Our Services

Eastleigh SEO Web Design provides professionally planned, search engine optimised websites and related digital services for businesses throughout the United Kingdom.

Our services are built around our proprietary Authority Framework, combining strategic planning, user experience, search engine optimisation, conversion optimisation, performance, accessibility and long term scalability into a structured website delivery process.

Services may include, but are not limited to:

• Website Blueprints
• Fixed price Website Packages
• Bespoke website projects
• Website redesigns
• Website migrations
• Landing page development
• Search engine optimisation
• Performance optimisation
• Website hosting and maintenance
• Website support and updates
• Technical troubleshooting
• Website reviews and consultancy

We continually improve our services, systems and processes. Services, packages and features may therefore change without affecting existing contractual obligations.

We reserve the right to refuse any enquiry or Project where we believe it would be unsuitable, unlawful, abusive, technically impractical or outside our areas of expertise.

5. Website Blueprint

Every Website Blueprint is prepared specifically for the business named within the submission and forms part of our proprietary Authority Framework.

A Website Blueprint is considerably more than a quotation or estimate. It is a strategic planning document created using our internal planning systems, professional experience, research methodology and commercial judgement.

Depending upon the information supplied, a Blueprint may include recommendations relating to:

• Website structure and architecture
• Priority pages
• Service hierarchy
• Location targeting
• Search engine optimisation opportunities
• User journeys
• Calls to action
• Trust signals
• Content priorities
• Technical improvements
• Recommended website package
• Suggested future development phases

Every Blueprint is produced using the information supplied by the Client together with our own research and professional assessment.

Recommendations represent our opinion based upon the information available at the time the Blueprint is produced and should not be interpreted as guarantees of rankings, enquiries, revenue, business growth or commercial success.

Website Blueprints are currently provided without charge as part of our launch process. We reserve the right to introduce, amend or withdraw Blueprint pricing, availability or eligibility at any time.

Submitting a Blueprint request does not create an obligation for either party to proceed with a website project.

Likewise, Eastleigh SEO Web Design is under no obligation to accept every Blueprint submission or every subsequent website commission.

6. Authority Framework

Every website we produce is planned and delivered using our proprietary Authority Framework.

The Authority Framework represents many years of investment in planning systems, technical development, search engine optimisation, conversion optimisation, user experience research and commercial best practice.

The Authority Framework includes, without limitation:

• Website Blueprint methodology
• Questionnaires and planning systems
• Website architecture
• Conversion methodology
• SEO methodology
• Design systems
• Component libraries
• Section libraries
• Templates
• CSS architecture
• JavaScript functionality
• Internal automation
• Proposal systems
• Client Portal workflows
• Quality assurance processes
• Launch procedures
• Documentation
• Scoring systems
• Internal workflows

Purchase of a website does not transfer ownership of the Authority Framework.

The Client receives a licence to use the completed website only. Ownership of all underlying methodologies, systems and Framework components remains exclusively with Eastleigh SEO Web Design unless expressly agreed otherwise in writing.

7. Intellectual Property

Unless expressly agreed otherwise in writing, all intellectual property created, developed or supplied by Eastleigh SEO Web Design remains our exclusive property.

This includes, without limitation:

• The Authority Framework
• Website Blueprints
• Planning documentation
• Wireframes
• Website architecture
• Page structures
• SEO strategy
• Conversion strategy
• Proposal documents
• Graphics and illustrations
• Icons and SVG artwork
• Animations
• Custom CSS
• JavaScript
• Framework code
• Templates
• Processes and workflows
• Questionnaires
• Automation systems
• Internal documentation

Where copyright or other intellectual property rights are transferred to the Client as part of a commissioned website, such transfer relates only to the agreed deliverables and does not include any proprietary methodology or Framework assets unless specifically stated.

Nothing within these Terms grants ownership of our Framework, planning systems or methodology.

8. Website Blueprint Licence

Every Website Blueprint remains the intellectual property of Eastleigh SEO Web Design unless a separate written licence or assignment is agreed.

A Blueprint is licensed solely for review by the named business for the purpose of evaluating a potential website project with Eastleigh SEO Web Design.

Without our prior written permission, a Website Blueprint must not be:

• Copied or reproduced.
• Published or distributed.
• Provided to another agency or developer.
• Used as a specification for another website.
• Adapted into another proposal.
• Reverse engineered.
• Used to train artificial intelligence systems or language models.
• Used commercially without licence.
• Replicated substantially in whole or in part.

Where we reasonably believe that our Blueprint, planning methodology or Authority Framework has been reproduced without permission, we reserve all legal rights available to us, including seeking appropriate financial remedies and injunctive relief where applicable.

9. Website Packages

Eastleigh SEO Web Design offers a range of fixed-price Website Packages together with bespoke website proposals for businesses whose requirements fall outside our standard packages.

Package features, pricing and inclusions are published on our website and may change from time to time. Changes will not affect Projects that have already been accepted unless both parties agree otherwise.

Where a bespoke proposal is prepared, only the services specifically described within that proposal form part of the agreement.

Unless expressly stated otherwise, all package descriptions, examples and illustrations are intended to demonstrate typical outcomes rather than guarantee identical features on every website.

We reserve the right to recommend a different package where we believe it will better suit the Client's objectives, budget or long-term growth.

10. Deposits & Build Queue

Most website projects require an initial deposit before work is scheduled.

Payment of a deposit reserves an estimated position within our production schedule rather than a guaranteed commencement or completion date.

Projects progress according to several factors including:

• Current production workload.
• Emergency support commitments.
• Information supplied by the Client.
• Approval times.
• Third-party dependencies.
• Technical requirements.

Whilst we make every reasonable effort to honour estimated timescales, build positions may move forwards or backwards depending upon operational requirements.

Failure to provide requested information, approvals, content or other required materials may delay a Project without affecting payment obligations.

A deposit secures an estimated place within our workflow but does not create an obligation for Eastleigh SEO Web Design to begin work on a specific calendar date.

11. Project Delivery

Our projects follow a structured delivery process designed to produce better websites while reducing unnecessary delays.

Although individual Projects may differ, the typical process is:

1. Website Blueprint submission or package selection.
2. Deposit received.
3. Client account created where applicable.
4. Detailed questionnaire completed.
5. Planning and Blueprint preparation.
6. Collection of required assets.
7. Website production.
8. Client review.
9. Launch preparation.
10. Website launch.
11. Hosting and ongoing care where applicable.

Certain stages may overlap or change depending upon the nature of the Project.

Eastleigh SEO Web Design reserves the right to adapt its workflow where doing so improves efficiency or project quality.

12. Client Responsibilities

Successful website projects rely upon timely cooperation between both parties.

The Client agrees to:

• Provide accurate information.
• Respond to reasonable requests within a timely manner.
• Supply lawful Content.
• Ensure they own or have permission to use all supplied materials.
• Review work promptly.
• Notify us of errors as soon as reasonably possible.
• Keep account information accurate.
• Pay invoices when due.

Where delays are caused by missing information, unavailable contacts, prolonged periods without communication or repeated changes of direction, Eastleigh SEO Web Design may pause the Project until the required information is received.

Extended inactivity may result in a Project being archived. Restarting an archived Project may require additional charges where substantial work is required to re-plan or update the Project.

13. Content & Assets

Unless otherwise agreed, Clients are responsible for supplying all required Content including text, photographs, logos, videos and other assets.

Where we assist with content preparation, editing or formatting, responsibility for factual accuracy remains with the Client.

By supplying Content, the Client confirms that they own the material or have obtained all necessary licences and permissions.

Eastleigh SEO Web Design accepts no responsibility for copyright infringement arising from materials supplied by the Client.

We reserve the right to refuse any material that is unlawful, offensive, defamatory, misleading, discriminatory, infringes intellectual property rights or could damage our reputation.

Any stock photography, licensed graphics, fonts, software or third-party assets remain subject to their respective licence agreements.

14. Existing Client Upgrades

Existing clients may be offered migration, redesign or upgrade opportunities to newer versions of the Authority Framework from time to time.

Such opportunities are entirely discretionary and may depend upon factors including account status, technical feasibility, project complexity, current workload and payment history.

Where upgrade incentives or discounted pricing are offered, Eastleigh SEO Web Design reserves the right to determine eligibility.

Clients with outstanding balances may be required to settle those balances before upgrade work begins. At our discretion, existing debts may instead be incorporated into a new proposal where appropriate.

Upgrade offers, pricing, timescales and incentives may be withdrawn or amended without notice unless already accepted in writing.

Nothing within these Terms guarantees entitlement to future framework upgrades.

15. Hosting & Care Plans

Unless otherwise agreed in writing, every website hosted by Eastleigh SEO Web Design is covered by one of our Hosting & Care Plans.

Our standard Hosting & Care Plan is designed to keep your website secure, available and technically maintained. It is not an unlimited content management or digital marketing service.

Where included within your chosen plan, the service may include:

• Secure UK website hosting.
• SSL certificate management.
• Routine software updates.
• Security monitoring.
• Automated backups.
• Performance monitoring.
• Technical maintenance.
• Reasonable technical support.

Hosting & Care Plans may change over time as technology, security requirements and infrastructure evolve. We may improve, replace or withdraw individual features where necessary while continuing to provide a professionally managed hosting service.

Unless expressly stated otherwise, Hosting & Care Plans do not include unlimited content updates, redesign work, copywriting, SEO campaigns, photography, branding or additional development.

16. Support & Website Updates

Support requests should normally be submitted through the Client Portal or any support system specified by Eastleigh SEO Web Design.

Telephone support, meetings and video calls are not included within our standard service unless separately agreed.

Where website updates are included within a service, updates are completed as workload permits and according to their complexity.

Requests that fall outside the scope of your Hosting & Care Plan may require an additional quotation before work begins.

We reserve the right to prioritise security issues, service outages and critical technical faults ahead of routine update requests.

17. Payments

Invoices must be paid by the due date shown unless otherwise agreed in writing.

Website Packages may require payment in stages, including deposits, interim payments or final balances depending upon the Project.

Where recurring Hosting & Care Plan payments apply, these become due on the agreed renewal date and continue until the service is cancelled in accordance with these Terms.

Ownership of completed work may remain with Eastleigh SEO Web Design until all outstanding balances relating to the Project have been paid in full.

We reserve the right to suspend work on any Project where payments become overdue.

18. Late Payments

If payment is not received by the due date, Eastleigh SEO Web Design may suspend some or all services until the account has been brought up to date.

Where hosting charges remain unpaid, we may suspend website access after reasonable notice has been provided.

Accounts that remain unpaid for approximately three months may be permanently closed and associated services withdrawn.

Before any website is transferred away from Eastleigh SEO Web Design, all outstanding balances must be settled in full.

We reserve all legal rights to recover outstanding debts together with any reasonable recovery costs where permitted by law.

19. Website Administration & Access

Websites remain professionally managed by Eastleigh SEO Web Design unless alternative arrangements are agreed.

Temporary or permanent administrator access may be available as a separate paid service where appropriate.

Providing administrator access does not transfer ownership of our Authority Framework, design systems, proprietary code or intellectual property.

Where administrator access has been granted, the Client accepts responsibility for any changes made by themselves or third parties.

Eastleigh SEO Web Design accepts no responsibility for faults, downtime, security issues or loss of functionality caused by unauthorised modifications after administrator access has been granted.

20. Account Closure & Website Transfers

Clients may request to transfer their website to another provider after any applicable minimum service period has ended and all outstanding balances have been paid.

A website transfer administration fee may apply in accordance with our published pricing.

Transfer services typically include preparation of the website for migration together with any agreed export files or backups.

Unless otherwise agreed, responsibility for the website transfers to the new provider once migration has completed successfully.

Eastleigh SEO Web Design cannot guarantee compatibility with third-party hosting environments, software versions or server configurations after transfer.

Any licences, premium plugins or third-party software that are not transferable will remain subject to their individual licence agreements and may require replacement by the new provider.

Where an account is closed, access to our Client Portal, internal planning systems and support services may also be withdrawn.

21. Communications

Eastleigh SEO Web Design operates primarily through structured online communication.

Official project communication should take place through the Client Portal, email or other written systems that we provide.

We are not responsible for delays caused by messages sent through unofficial channels, expired email addresses or accounts that are no longer monitored.

The Client is responsible for ensuring that their contact information remains accurate throughout the duration of the Project and any ongoing services.

Important notices relating to Projects, invoices, renewals, maintenance or legal matters may be sent electronically and will be considered delivered when transmitted to the contact details held on the Client account.

22. Third Party Services

Many websites rely upon services provided by third parties. These may include domain registrars, hosting providers, payment gateways, mapping services, email platforms, booking systems, analytics software, social media platforms, search engines and premium plugins.

Although Eastleigh SEO Web Design carefully selects the technologies we recommend, we do not own or control these third-party services and cannot guarantee their continued availability, pricing, functionality or future development.

From time to time third-party providers may:

• Change their pricing.
• Withdraw products.
• Introduce new licence terms.
• Modify features.
• Experience outages.
• Change APIs.
• Discontinue software.
• Become incompatible with other services.

Where a third-party change affects your website we will make reasonable efforts to recommend an appropriate solution. Additional work may be chargeable where the issue falls outside your Hosting & Care Plan.

Third-party licence fees remain payable directly to the relevant provider unless specifically included within your agreed service.

23. Service Availability

We aim to provide reliable services and maintain high levels of availability for websites hosted by Eastleigh SEO Web Design.

However, uninterrupted availability cannot be guaranteed due to factors outside our reasonable control including scheduled maintenance, software updates, internet failures, hosting incidents, cyber attacks, force majeure events or failures affecting third-party infrastructure.

Planned maintenance may occasionally require temporary interruption to services. Wherever reasonably possible, maintenance will be scheduled to minimise disruption.

Emergency maintenance may be carried out without prior notice where necessary to protect websites, infrastructure or security.

24. Warranties & Professional Standards

Eastleigh SEO Web Design will carry out services with reasonable care, skill and professional diligence.

We continually review websites against recognised best practice for usability, accessibility, search engine optimisation, performance and security where applicable.

Because every business, market and search engine changes over time, we cannot guarantee:

• Search engine rankings.
• Google indexing.
• Traffic levels.
• Sales.
• Enquiries.
• Business growth.
• Conversion rates.
• Competitive advantage.
• Compatibility with future browser releases.

Recommendations provided through Website Blueprints, consultations and proposals represent our professional opinion based upon the information available at the time they are prepared.

Business success depends upon many factors beyond website design alone, including pricing, competition, reputation, customer service, advertising, market conditions and wider commercial decisions.

25. Limitation of Liability

Nothing within these Terms of Service excludes or limits liability where such exclusion would be unlawful under the laws of England and Wales.

Subject to that limitation, Eastleigh SEO Web Design shall not be liable for any indirect, incidental, special or consequential loss including, but not limited to:

• Loss of profit.
• Loss of revenue.
• Loss of contracts.
• Loss of business opportunity.
• Loss of goodwill.
• Loss of anticipated savings.
• Loss of data.
• Loss arising from website downtime.
• Loss caused by third-party services.

Where liability cannot legally be excluded, our total aggregate liability relating to any individual Project or service shall not exceed the total amount paid by the Client for that specific Project during the twelve months immediately preceding the event giving rise to the claim.

Nothing within these Terms limits your statutory consumer rights.

26. Client Indemnity

The Client agrees to indemnify and hold harmless Eastleigh SEO Web Design against any claims, liabilities, losses, damages, costs or expenses arising directly or indirectly from:

• Content supplied by the Client.
• Copyright infringement.
• Trademark infringement.
• Defamation.
• Unlawful or misleading information.
• Breach of third-party licence agreements.
• Unauthorised website modifications.
• Use of administrator access by the Client or third parties.
• Instructions provided by the Client.

This indemnity applies only to the extent permitted by law.

27. Privacy & Data Protection

Eastleigh SEO Web Design is committed to protecting personal information and handling it responsibly.

Personal information is processed in accordance with our Privacy Policy and applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Where personal data is supplied through Website Blueprints, contact forms, proposals, the Client Portal or any other service, it will be processed solely for legitimate business purposes connected with the services requested.

Our Privacy Policy forms part of these Terms of Service.

28. Confidentiality

Both parties agree to treat confidential business information disclosed during a Project as confidential unless disclosure is required by law or the information is already publicly available.

This obligation does not prevent Eastleigh SEO Web Design from retaining general knowledge, skills, experience, techniques or methodologies developed during the course of providing services.

29. Force Majeure

Neither party shall be liable for delays or failure to perform obligations caused by events beyond their reasonable control.

Such events include, without limitation, natural disasters, severe weather, fire, flood, war, terrorism, industrial disputes, cyber attacks, internet failures, power outages, pandemics, government action or failures affecting third-party infrastructure.

Where a Force Majeure event occurs, affected obligations shall be suspended for the duration of that event.

30. Changes to These Terms

Eastleigh SEO Web Design may update these Terms of Service from time to time to reflect changes in legislation, technology, business practices or the services we provide.

The latest version published on our website replaces all previous versions unless otherwise stated.

Material changes affecting existing contractual services will be communicated where reasonably appropriate.

31. Entire Agreement

These Terms of Service, together with any accepted proposal, quotation, Website Blueprint, Privacy Policy or other written agreement expressly incorporated into them, form the entire agreement between the parties.

They replace all previous discussions, negotiations, representations or understandings relating to the same services.

32. Governing Law & Jurisdiction

These Terms of Service shall be governed by and interpreted in accordance with the laws of England and Wales.

Any dispute arising from these Terms or the services provided by Eastleigh SEO Web Design shall be subject to the exclusive jurisdiction of the courts of England and Wales.

33. Contact

If you have any questions regarding these Terms of Service, please contact Eastleigh SEO Web Design using the contact details published on our website or through your Client Portal.

We recommend retaining a copy of these Terms for your records.